Alright super cool hack here. This hack will
- establish you as a thought leader
- give you a forum to actively sell your products to interested consumers
Something I was trying to do with Linkedin was
- establish myself as an expert in the Notary industry at the time that I was selling a product for notaries and
- secondly I wanted to have a way or place that I could pitch my target market on my product and it be ok – as in people were interested in actually hearing about my product.
So one of the things that I did is I went onto Linkedin Groups and what you’ll notice is that those people who have created a group on Linkedin and are the leader of that group have instant influence and credibility and recognition. So what I did is I created a group that said pitch me I’m a Notary. Alternatively you could do Pitch Me – I”m a _______ (Insert your target market here).
This opens up the the Linkedin Group to post both your products and get your competitors products to post in that forum.
Below here I’ll also include what the welcoming message was and the frame I used to get people on board.
What I realize is that hundreds of people then started joining this group because you don’t want to. The people I was targeting and sending messages to said:
“You don’t want to be the old guy who is left behind in the dust. Is not up to date and other Notaries are getting ahead of you.”
And so naturally everyone wants to be the leader, or be in the forefront or the know. So that gave them a big reason to join my group. So then what I started doing is I would post my product in there and try to get feedback as well as I would then go to my competitors and call them up…
“Hey I just put together this forum in Linkedin and I’d love to invite you to it. It’s a way for you to pitch your product and get some name recognition.”
What was so powerful about this was that it gave me an inn to talk to my competitors and build a relationship and what you’ll find is that it’s much easier to sell your product when you have relationships or friendships with your competitors than if you’re competing against each other the entire time.
You can share customer lists. Some customers that are not a fit for your product you can send to their product and then you want them to do the same. Because your target market may have different needs.
So i found this to be very effective and a super cool way to establish yourself as an authority. And create a space where people are actively looking to hear about your product.
I’ve seen this done on Facebook as well for the real estate industry. Below you’ll see an example of that as well.
I noticed that I had a hard time getting the group going without a lot of posts so actually encouraging my competitors to post made the forum more active (and without them knowing it… giving me more leverage as being established as a thought leader).
If you enjoyed all of this information and are interested in more I highly recommend signing up for my email list (on the left side) where you’ll get the best curated hacks of mine that have saved me the most time, money or energy.