The Cash Flow Rentals Hustle Report #1 (QTR 1 2015)

Happy April!
If you are receiving this email, it’s because we respect and would love to have you involved in the business we are building in the real estate industry. Every quarter we’ll be sending out an update with our progress and will be looking for support, feedback, and encouragement. That being said, let’s jump into the meat of the report!
Executive Summary:
Cash Flow Rentals, LLC’s focus is to generate a passive income for it’s owners through rental real estate.
Key Performance Indicators:
Q1 2015
Q2 2015
Q3 2015
Q4 2015
MRR Goal
Current MRR
Current MRE
AVG Cash-On-Cash Return
Below is a photo of what our financials look like but to take a better look you can see them here:

Inline image 1

  • One of the first things you’ll notice is that our current MRR is $2600 and our Monthly Recurring Expenses are $0 for the first quarter. Although we haven’t collected all of our first months rent from all of our tenants, we’ve filled our house with tenants and won’t have any of our first expenses until May 1st. That is when we should have a real account for what our actual expenses look like.
  • Our current strategy is to buy single family homes and rent out each unit individually. Our first property we’ve rented out the master bedroom for $700 and each additional room for $650, $650, and $600. To reach our goal of $10,000 in MRR this year our goal is to buy 4-5 houses.
  • As of now we’ve reached out limit of the number of mortgages we can take on to buy our next properties. We are now in the process of approaching other people to Co-borrow with us and therefore investing into our portfolio. Right now we are approaching our families, close friends, and other real estate investors from GoBundance.
  • The filling of our first house with tenants and getting the property squared away as been running rather smoothly. We’ve setup Cozy to collect rents automatically from each of our tenants which has been a really smooth setup and in terms of furnishing the house we’ve been finding the fridges, microwaves and such through craigslist.
  • We are currently under contract on our 2nd home for our portfolio. We’ve started pre-selling the rooms on craigslist so that our tenants can move into the house the day after our closing. That closing is expected to happen May 1st. HERE you can find an example of the types of ads that we are putting up to attract new tenants.
  • As this is our first update to all of our friends, family, mentors, and potential investors, we’d love to hear from you what you’d find useful to read about in future updates.
  • What KPI’s (Key Performance Indicators) should we be tracking and sending out in each update?
  • We’d love your feedback and input into what contingencies we should plan for and put into our contract when putting together a deal with a third party investor/borrower HERE.
  • If you know of anyone who would be interested in potentially investing with us, we’d love an introduction to get a conversation started to see if we are a great fit for each other.
  • Please send us a reply and let us know what you liked about this email update! We love hearing from you!
Pascal & Diego:
  • Pascal – I’ve just finished wrapping up the publishing of my Fly For Free book which became a best seller in Amazon in the 3 categories around Travel. I’ve also narrowed my targeting of doing Google Advertising (PPC) for Solar Panel Business Owners and am also currently running PPC for a Custom Software Development company which should give me the case study I need to reach out to their competitors and bring them on board as well. And lastly I’ve booked my workation to Bali/Vietnam for September-November later this year!
  • Diego – Currently finishing my first year in real estate as a Realtor for Keller Williams closing 14 deals while working full time for General Motors. Now, I have 4 homes under contract and working with multiple clients. I have recently closed on my 5th investment property and working to add a few more by the end of this year.

Happy Easter,
PS – You are receiving this email because you are a mentor, investor, or close friend to our team. If you are no longer interested in receiving these emails, please respond to Pascal directly.

WARNING: Marketing Geeks Only…. 46.2% Open Rate? Hell Yeah!

I have Four Insights that I’ll be covering in this post concerning my campaign… These insights build off of previous posts and insight’s from “How I A/B Split Test Campaigns, reversing insights from my blog post of “A/B Split Testing Results (Subject Lines & Delivery Times)”, and how content has changed from within my emails. 

But first…. Here are some quick numbers.

1521 Recipients
25 Bounced
1496 Actual Recipients
591 Opens
== 46.2% Open Rate
[Of the 591 Opens…]
93 Responses
== 15.7% Wanting to talk!
And within 10 minutes of sending the email…
1 Idea Extraction Call In Progress
8 Voicemails Trying To Reach Me At The Same Time



Mailchimp Stats!!



Mailchimp Stats

Mailchimp Stats

Mailchimp Stats
Mailchimp Stats


Four Insights from this email campaign….

Time of day: Instead of sending the email at 6:00am, by sending the email in the middle of the day I gave people the opportunity to pick up the phone and call me directly while they still had the pain fresh in their mind. At 6:00am it may be too early to call someone or you have other things on your mind you need to prepare for the day and by the middle of the day you’ve already forgotten about my email.

Headline: People want to know what “problem” I’m close to solving. Also by putting “signing agents” within the subject header, they know the email is targeted directly to them.

Summary of pain points: After giving social proof I had been talking to several signing agents, I backed up my statement with a list of problems I found clearly showing I had 1) done my research and 2) that I really understand the problems that they go through. If I had to make an educated guess, this would be the major reason I had an overwhelming response.

Bolding the ask: I made it really clear what I wanted from the email.



That being said… I thought it was funny when I read a few responses in my inbox. I had 2 people send me a response saying…

The name of your web site is extremely offensive. &
Sorry, but I don’t care for the language used in your website.

Then once I had a few people on the phone I asked the question… “Why did you end up sending me a reply and taking my call?” some responded…

“Well, I felt that I definitely want to work with a guy who’s bold and ‘making shit happen’ so you won me over like that.”

Some people have mentioned it’s not professional but let me be completely serious. I don’t want to deal with people who don’t have somewhat a sense of humor anyway…