I’ve automated some things in my life that have allowed me to focus on the things that matter most while still being kept in the loop. To do this I started using IFTTT (If This Then That).

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There are a lot of junk recipes that don’t really provide that much benefit to me but here are the ones I’ve found most useful up until this point…
Here are just a couple of my favorite recipes.

Personal

IFTTT Recipe: Keep all the photos you upload to FaceBook in one safe place connects facebook to dropboxIFTTT Recipe: Post Facebook status to Twitter automatically connects facebook to twitter

IFTTT Recipe: If I favorite a tweet, add it to my #Pocket to read later connects twitter to pocketIFTTT Recipe: If I like a track on Soundcloud, download that track in Dropbox connects soundcloud to dropbox

IFTTT Recipe: When #Facebook profile picture changes, update #Twitter profile picture connects facebook to twitterIFTTT Recipe: #FreshSnow Tomorrow. Drop everything and go snowboarding! connects weather to smsIFTTT Recipe: Every time you are tagged in a photo on Facebook, it will be sent to Dropbox. connects facebook to dropbox

 

 

Business

IFTTT Recipe: Share WordPress Posts as updates on Twitter connects wordpress to twitter

IFTTT Recipe: Save WordPress Post as backup on Dropbox connects wordpress to dropboxIFTTT Recipe: Share WordPress Posts as updates on Linkedin connects wordpress to linkedin

So over 1.5 months ago I made a change to what I thought was a much cleaner blog… Something that I thought would make the blog much easier to read, follow and navigate.

See!! Doesn’t it look pretty?!?!

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Little did I know, that little switch was killing all of my traffic and even made users who were normally coming to the site, not come back.

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I’m not quite sure what template I had up but I’m testing out this new one to see if my traffic comes back….

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I have a hunch that it had to do with being able to look through the links at the top…

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Based on the metrics from Google Analytics…. (In the new version I didn’t have an “About Me” page or a way to click on all of the blog posts in a specific category).

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Takeaways!

  1. User data is king. No matter what you think or someone tells you… It’s all in the data.
  2. Thank god I have analytics and I can point back to when things stopped working & why.

 

 

I’ve started sending an update to potential investors every month for multiple reasons.

  1. To keep me accountable on our progress
  2. To benchmark our progress
  3. To build a relationship with potential investors
  4. Get feedback on the direction we’re heading and what we need to focus on.

That being said here’s the update below.

 

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Since these are photos of the updates… Here are the actual links to the documents…

As I was browsing along on OkDork.com (Noah Kagan’s Blog), I realized that he didn’t have any search functionality although he has more than 700,000 blog posts.

 

I was reading Noah’s post on…

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And realized at the end of the post that I wanted to keep reading…

Did he provide a link? Nope.

Does he have a search option on his site? Nope.

Well if there’s a “Part 1″ then there has to be a “Part 2″. Right?

What did I do? Hop onto google.

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Although he doesn’t have Part 2 listed (or even released), he did get quite a few searches added to his SEO from me.

Might be a great way to boost SEO search rankings (and now I’ll go and remove the search widget from my sidebar).

Alright super cool hack here. This hack will

  1. establish you as a thought leader
  2. give you a forum to actively sell your products to interested consumers

Something I was trying to do with Linkedin was

  1. establish myself as an expert in the Notary industry at the time that I was selling a product for notaries and
  2. secondly I wanted to have a way or place that I could pitch my target market on my product and it be ok – as in people were interested in actually hearing about my product.

So one of the things that I did is I went onto Linkedin Groups and what you’ll notice is that those people who have created a group on Linkedin and are the leader of that group have instant influence and credibility and recognition. So what I did is I created a group that said pitch me I’m a Notary. Alternatively you could do Pitch Me – I”m a  _______ (Insert your target market here).

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This opens up the the Linkedin Group to post both your products and get your competitors products to post in that forum.

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Below here I’ll also include what the welcoming message was and the frame I used to get people on board.

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What I realize is that hundreds of people then started joining this group because you don’t want to. The people I was targeting and sending messages to said:

“You don’t want to be the old guy who is left behind in the dust. Is not up to date and other Notaries are getting ahead of you.”

And so naturally everyone wants to be the leader, or be in the forefront or the know. So that gave them a big reason to join my group. So then what I started doing is I would post my product in there and try to get feedback as well as I would then go to my competitors and call them up…

“Hey I just put together this forum in Linkedin and I’d love to invite you to it. It’s a way for you to pitch your product and get some name recognition.”

What was so powerful about this was that it gave me an inn to talk to my competitors and build a relationship and what you’ll find is that it’s much easier to sell your product when you have relationships or friendships with your competitors than if you’re competing against each other the entire time.

You can share customer lists. Some customers that are not a fit for your product you can send to their product and then you want them to do the same. Because your target market may have different needs.

So i found this to be very effective and a super cool way to establish yourself as an authority. And create a space where people are actively looking to hear about your product.

Side note:

I’ve seen this done on Facebook as well for the real estate industry. Below you’ll see an example of that as well.

I noticed that I had a hard time getting the group going without a lot of posts so actually encouraging my competitors to post made the forum more active (and without them knowing it… giving me more leverage as being established as a thought leader).

If you enjoyed all of this information and are interested in more I highly recommend signing up for my email list (on the left side) where you’ll get the best curated hacks of mine that have saved me the most time, money or energy.